I was pleasantly surprised at my focus in the hour after I had my first gummy but disappointed that the effects seem to have dissipated rather quickly.
Gwella recommends taking between a half gummy to two when dosing because users will react to the mushroom differently. Whatever effects I felt I had were over by now, so I took two more just to see what would happen. 2:30 p.m.: The perceived effects of Mojo had worn off completely
I'm not sure whether it's because of the mushrooms or if I got good sleep the night before, but D'Adamo said while sleep is an important factor in cognition, the lion's mane could have had a subtle effect on my improved focus. Usually after lunch, I feel fatigued and am in a slump and need at least 30 minutes to get productive again, but today I was able to get to work right away after I ate. I ate around this time to see how that would affect my experience. Nootropics are substances that potentially improve cognitive functioning and are found in caffeine, tea, and creatine. Gwella also adds about 90 milligrams of nootropics to the functional-mushroom gummies. "If you look at mushrooms, in particular, there are a tremendous amount of studies and thousands of years of history on utilizing and capitalizing on the medicinal properties that they have," D'Adamo said in an interview. Multiple studies in mice have suggested lion's mane improved short-term memory.Īccording to D'Adamo, while more research is needed on the effects, the appetite for functional mushrooms is propelled by the long tradition of mushroom use in Chinese medicine. I tried a functional mushroom-infused gummy to help get me focused.Ī 2009 study in Japan with 30 elderly participants suggested people who consumed 3 grams of lion's mane extract for 16 weeks performed slightly better on cognitive tests than a placebo group, but the study has not been replicated. Other big players include Bella Hadid's new "functional beverage," Kin, a nonalcoholic spritz that uses reishi mushrooms, and Moon Juice, a buzzy Los Angeles-based wellness company that started as a single juice shop in 2012 and now makes $20 million in annual sales on products including powdered chaga mushrooms. Gwella is a newcomer in the growing functional-mushroom industry, which generated $7.98 billion in 2020 and could reach a whopping $19.33 billion by 2030, according to a November report from Allied Market Research. Research is limited, but appetite is big for functional mushrooms I tried Gwella's gummy product, called Mojo, to see if it would help my focus, and asked an external expert to assess whether they thought the short-lived effects I felt were caused by the lion's mane, other ingredients, or a placebo effect. "We wanted to create a really healthy product that had short-term benefits - i.e., focus, cognition, energy - but also had these long-term compounding benefits with regular use through functional mushrooms like lion's mane," Reitano said in an interview with Insider. While stimulants seem to be effective for about 70% of patients, Adderall can come with serious risks like addiction and worsening of existing heart conditions. He said Gwella's chief science officer, Daniel Sanders, began experimenting with lion's mane while he was in school to replace Adderall as a "study aid." It gave them the idea to explore the potential of lion's mane as a natural alternative to improve cognition and increase focus, Reitano added.Īdderall is a widely prescribed drug that combines amphetamine and dextroamphetamine, two stimulants, to improve focus for people with attention-deficit hyperactivity disorder, or ADHD. Peter Reitano, the founder of Gwella, said he's been growing functional mushrooms for about a decade. Gwella, a Toronto-based wellness startup founded in 2020, is one such company. Last year, Gwella launched a gummy derived from ingredients in lion's mane, one of a handful of functional mushrooms used in traditional Chinese medicine along with reishi and turkey tail. As psychedelic mushrooms continue to gain interest from investors and researchers, some companies are experimenting with " functional mushrooms," fungi with properties beyond just nutrition, such as reducing stress or increasing focus.
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